1) People want to watch something but they're not sure if they'll be able to get their channel—or you don't even have a TV.
Solution? You're under-utilizing your TV and your cable package (which most people no longer have). You're a sports bar, but you only play sports games. Which is logical. But in this market, you need to do things that set you apart from the 12 other sports bars surrounding you. So many girls throw "The Bachelor" show parties in their apartments. Why not throw one at your business? And trust me—build your field for women and the men will come. Get creative. Make a calendar online of what you'll be showing, and with extra TV's leftover, people can sign up to use them for certain times (and add passive income to your business).